Spanish TikTok Shop videos: reaching Spanish-speaking US shoppers

The US has one of the largest Spanish-speaking populations in the world, and plenty of them shop on TikTok. Most TikTok Shop videos are only in English. A Spanish version of the same video reaches buyers your competitors are not speaking to.

Translate the idea, not the words

A word-for-word translation of English ad copy sounds stiff. A natural Spanish voiceover says the same thing the way a shopper in Mexico or the US Latino market would say it, keeps product names as the listing spells them, and fits the same timing as the video.

Write a Spanish caption too

TikTok search works per language. A Spanish video with an English caption misses the searches it should be found for. Write the caption in Spanish, leading with the words a Spanish-speaking shopper would type.

How Sellie does this for you

On Growth and Pro, every English video Sellie makes is dubbed into natural Spanish, with a matching voice, a Spanish caption and hashtags, and sent to your chat right after the English one. You post both from your own account.