Beauty & skincare

TikTok Shop videos for beauty and skincare brands

Beauty on TikTok is texture, routine and trust. Sellie makes videos that show your product in use, without promising results your listing doesn't back.

Plans from $29 a month · cancel any time

Formats beauty buyers watch

Texture close-ups, morning and night routines, get-ready-with-me moments and honest first impressions.

  • Swatches and texture shots
  • Routine POV videos
  • Talking-head reviews in your brand voice

Careful with claims

Every script is checked against your listing. No invented results, no clinical claims, no before-and-after promises your product can't support.

  • Relevance check on every script
  • No fake testimonials
  • Your listing's words, not another brand's

Trends in your category

Sellie watches beauty searches climbing in your categories and tells you which of your products fits.

  • Trend alerts on every plan
  • Matched to your product type
  • A video with one reply

How it works

  1. 1

    Sign up and connect your shop

    Create your account, add your TikTok handle and the WhatsApp number you want Sellie to message.

  2. 2

    Add your product photos

    A clean shot of each product, close-ups of the details, one per colourway. They become the reference for everything Sellie makes.

  3. 3

    Ask for a routine or a texture video

    Or let Sellie pick the format from what's trending.

  4. 4

    Review it in your chat

    Reply 👍 to keep it or say what to change. Redos don't use up your monthly videos.

  5. 5

    Post it yourself

    Save the file and post it from your own TikTok account, with the caption and hashtags Sellie wrote.

Questions & answers

Only what your listing supports. Scripts that drift into unsupported claims are rewritten before they reach you.

Yes — close-up texture and swatch shots are one of the formats it uses.

Videos feature fictional people, never a real creator from a reference post.

Yes, every English video is dubbed into Spanish on Growth and Pro.

Get Sellie in your WhatsApp

Sign up, send a product photo and get your first ready-to-post video back today. Plans from $29 a month, cancel any time.

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